Edward Bernays and Group Psychology: Manipulating the Masses | Academy of Ideas

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Manipulating the Masses – 12 Jul 2017 |

looks at the ideas of , nephew of Sigmund Freud and a pioneering mind behind the field of public relations and modern .

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of… in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons… who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.”

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Source: Edward Bernays and Group Psychology: Manipulating the Masses – YouTube

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