Propaganda | Edward Bernays

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A seminal and controversial figure in the history of political thought and public relations, (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.”

During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic . Those who manipulate this unseen mechanism of constitute an invisible government which is the true ruling power of our country.”


Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of as a tool for democratic and corporate manipulation of the population. His 1928 bombshell lays out his eerily prescient vision for using to regiment the collective mind in a variety of areas, including government, , art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

is the executive arm of the invisible government.”

Source: Propaganda, Edward Bernays | Audiobook


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