Group Think: The Asch Conformity Experiment | safety@work

In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.

Social Experiment – The Asch Experiment

Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of task importance,^[5] age,^[6] gender,^{[7][8][9][10]} and culture.^[5][10]

Links and sources

Source: Asch conformity experiments

Source: Social Experiment – The Asch Experiment – YouTube