Group Think: The Asch Conformity Experiment | safety@work

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In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.

Social Experiment – The Asch Experiment

Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of effects of task importance,[5] age,[6] gender,[7][8][9][10] and culture.[5][10]

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