The Asch Conformity Experiment | [email protected]

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In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.

Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of effects of task importance,[5] age,[6] gender,[7][8][9][10] and culture.[5][10]

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Source: Social Experiment – The Asch Experiment – YouTube

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