Group Think: The Asch Conformity Experiment | Solomon Asch

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Social Pressure

Social – The Asch – 1950s | Solomon Asch

The Asch experiments, conducted by Solomon Asch in the 1950s, were a series of studies designed to investigate how social pressure from a majority group could influence a person to conform.

In the , participants were asked to complete a simple perceptual task, and they were surrounded by confederates who intentionally gave the wrong answers. The results showed that about one-third of the participants conformed to the incorrect answers, even when the correct answer was clear to see. The participants often gave in to group pressure, even though they knew the answers were wrong, due to normative social influence and the desire to fit in.

The Asch is related to and as it demonstrates the power of social influence and the tendency of individuals to conform to the majority view, even when it is clearly incorrect. This phenomenon is known as the Asch effect, which refers to the influence of a group majority on an individual's judgment or behavior. The also revealed the impact of group pressure on individual decision-making and the potential for , where the desire for harmony or in a group can result in irrational or dysfunctional decision-making.

Links and sources

The Asch Conformity Experiments – Verywell Mind

Solomon Asch Conformity Line Experiment Study

The Asch Experiment- The Power of Peer Pressure

Asch conformity experiments – Wikipediawikipedia

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Source: Asch conformity experiments

Source: Social Experiment – The Asch Experiment – YouTube


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